Selected work
Explore the archive by discipline, then open a case study for the brief, contribution and selected work.
17
HiteJinro × 1410 Agency
Developed the UK launch campaign for JINRO, using market and audience research to position soju as a lower-ABV alternative to familiar spirits. The work covered outdoor advertising, events, partnerships and a campaign app.
Sony
Designed a modular Instagram carousel for Sony. Each story was edited for mobile reading, with a hierarchy that could accommodate products, creators, stores and technical content.
Perfect One
Redesigned e-commerce thumbnails for Perfect One’s Malaysian launch. Japanese product information was adapted to local marketplace conventions, English copy and Shopify delivery requirements.
Loop Japan × WPIC
Created Japanese e-commerce graphics for Loop Earplugs across Rakuten campaigns, product pages and R-Mail. The format system handled dense promotional information while keeping product presentation consistent.
Amazon APAC
Designed internal campaign materials for Amazon facilities across APAC, including posters, presentations, newsletters and social assets. The work applied the updated brand guidelines across different formats and physical settings.
Takasaki Coffee
Developed an independent coffee-brand concept inspired by Takasaki’s daruma culture and regional landscape. The identity explored a logo, colour, type, pattern and packaging system, with sustainability included as a design consideration.
Planisware
Designed bilingual event assets for Planisware’s UK and Japanese programmes, from digital promotion to badges, booths and large-format signage. The work focused on hierarchy across languages and production scales.
First Nation Coffee Roasters
Developed the identity and application system for First Nation Coffee Roasters. The research examined cultural references, stereotype risk and the use of geometric pattern across packaging and café materials.
Off Broadway
Developed the launch design system for Off Broadway’s Nanotsu venue, covering menus, social templates, listings and in-venue materials. The information architecture had to work from daytime dining through late-night service.
Casa Luna
Designed a repeatable poster and social format for Casa Luna’s DJ and artist programme. The direction combined the beachfront setting with bohemian and Mexican references while keeping artist information clear.
Climate NGO · Confidential
Designed a climate-action carousel for a confidential nonprofit client. The work combined source research, narrative sequencing and AI-assisted illustration, with each scene edited for the campaign message.
Juniper · Eucalyptus
Created Japanese-market advertising for Juniper using reference-led AI image and video workflows. The work included static concepts, motion variations and nine campaign films adapted to Japanese copy and market context.
Good to Great Schools Australia
Refreshed Good to Great Schools Australia’s visual system across curriculum, campaign, seminar and event materials. The work introduced reusable templates and accessibility checks for teams producing content.
HiteJinro × 1410 Agency
Designed a campaign-app concept that extended the JINRO UK launch work into an interactive experience. User research, journey mapping and rapid sketches informed the wireframes, prototype and final interface.
Knots
Audited the Knots website and mapped its content against the customer journey. The recommendations addressed page hierarchy, typography and the path from first visit to repeat engagement.
Adidas · School of Thought concept
Developed an Adidas-branded cycling-safety app concept as part of a School of Thought project. Research into road safety, theft and maintenance informed the product flows and final interface.
H.Central
Audited Hire Central’s applicant-tracking workflow and prototyped revised candidate-list and candidate-detail views. The proposal clarified status, next actions and hire or reject communications.