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A concise route through brand, campaign, interface and cross-market work.

01HiteJinro × 1410 AgencyJINRO UK launch campaign
02SonyInstagram carousel design
03Perfect OneMalaysia e-commerce thumbnails
04Loop Japan × WPICE-commerce campaign assets for Japan
05Amazon APACInternal communications design
08Pfizer JapanConvention presentation design
13Juniper · EucalyptusAI ad creation for Japan
18Mitsubishi FUSOHeritage and employer-brand content
29H.CentralRecruitment workflow UX audit and proposal

01Creative and brand

HiteJinro × 1410 Agency

JINRO UK launch campaign

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Work delivered through 1410 Agency for HiteJinro. Developed the UK launch campaign for JINRO, using market and audience research to position soju as a lower-ABV alternative to familiar spirits. The work covered outdoor advertising, events, partnerships and a campaign app.

Design outcome

I developed one audience-led UK launch system across outdoor advertising, festival activation, partnership concepts and a companion-app concept, giving every channel a consistent market-entry idea.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Graphic Designer · Marketing Director
Period: 12/2023
Discipline: Market entry · Campaign · Activation

JINRO Campaign Direction 01 dual-poster wall treatment — 01Campaign direction 01 · Dual-poster wall

02Creative and brand

Sony

Instagram carousel design

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Client work for Sony. Designed and copy-edited ordered Instagram carousel stories for Sony, translating detailed product, technology, retail and event source material into mobile-readable visual sequences.

Design outcome

I edited four complex product and event stories into ordered, mobile-readable carousel systems, with a clear copy hierarchy and consistent visual rhythm across the series.

Evidence basis: Qualitative outcome based on displayed work

Role: Graphic Designer · EN Copy Editor
Period: 07/2025
Discipline: Editorial systems · Social · Product storytelling

Sony WH-1000XM6 social carousel 1 — 01WH-1000XM6 story 01

03Creative and brand

Perfect One

Malaysia e-commerce thumbnails

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Client work for Perfect One. Redesigned e-commerce thumbnails for Perfect One’s Malaysian launch. Japanese product information was adapted to local marketplace conventions, English copy and Shopify delivery requirements.

Design outcome

I adapted Japanese product information into a consistent English-language commerce set for Malaysia, covering launch thumbnails, landing-page modules and Shopify-ready assets.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Graphic Designer · Researcher · JP→EN Translator
Period: 09/2025
Discipline: Localisation · E-commerce · Transcreation

Perfect One whitening gel thumbnail — 04Whitening Gel 01

04Creative and brand

Loop Japan × WPIC

E-commerce campaign assets for Japan

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Work delivered through WPIC for Loop Japan. Created Japanese e-commerce graphics for Loop Earplugs across Rakuten campaigns, product pages and R-Mail. The format system handled dense promotional information while keeping product presentation consistent.

Design outcome

The Japanese commerce set covers Rakuten campaigns, product pages and R-Mail, keeping product presentation consistent across dense promotional formats.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Graphic Designer
Period: 02/2025
Discipline: Japan localisation · E-commerce · Banner systems

Loop Japan e-commerce graphic — 01Japanese EC direction

05Creative and brand

Amazon APAC

Internal communications design

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Client work for Amazon APAC. Designed internal campaign materials for Amazon facilities across APAC, including posters, presentations, newsletters and social assets. The work applied the updated brand guidelines across different formats and physical settings.

Design outcome

Posters, presentation slides and digital assets apply Amazon’s updated brand guidelines across internal communications for APAC facilities.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Graphic Designer · Copywriter
Period: 06-11/2024
Discipline: Internal campaigns · Illustration · APAC

Amazon APAC winter wellbeing campaign title graphic showing a person holding a warm drink — 12Winter wellbeing campaign

06Creative and brand

Takasaki Coffee

Branding and packaging concept

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Independent concept project. Developed an independent coffee-brand concept inspired by Takasaki’s daruma culture and regional landscape. The identity explored a logo, colour, type, pattern and packaging system, with sustainability included as a design consideration.

Design outcome

This independent coffee-brand concept develops Takasaki’s daruma and landscape references into a logo, colour palette, typography and packaging applications.

Evidence basis: Concept objective, not measured impact

Role: Brand Designer · Market Researcher
Period: Independent concept
Discipline: Brand strategy · Cultural identity · Packaging

Takasaki Coffee packaging mockup — 05Packaging application

07Creative and brand

Planisware

Bilingual event graphics

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Client work for Planisware. Designed bilingual event assets for Planisware’s UK and Japanese programmes, from digital promotion to badges, booths and large-format signage. The work focused on hierarchy across languages and production scales.

Design outcome

Bilingual event assets span digital promotion, badges, booths and large-format signage for Planisware’s UK and Japanese programmes.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Designer · Graphic Designer
Period: 2025-present
Discipline: Events · Bilingual design · UK + Japan

08Creative and brand

Pfizer Japan

Convention presentation design

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Portfolio work for Pfizer Japan. Planned and designed Japanese company-introduction materials for Pfizer’s convention use, turning corporate history, business figures, research activity and workplace information into a consistent presentation system.

Design outcome

I organised corporate history, research activity, business figures, medicines and workplace information into a consistent Japanese presentation system for convention decks and factsheets.

Evidence basis: Qualitative outcome based on displayed work

Role: Presentation Designer · Information Designer
Period: 2026
Discipline: Convention materials · Corporate presentation · Information design

01Company-introduction cover

09Creative and brand

First Nation Coffee Roasters

Brand identity and visual system

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Client work for First Nation Coffee Roasters. Developed the identity and application system for First Nation Coffee Roasters. The research examined cultural references, stereotype risk and the use of geometric pattern across packaging and café materials.

Design outcome

A geometric identity and pattern library extend across coffee packaging and café applications, supported by research into cultural references and stereotype risk.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Market Researcher · Graphic Designer
Period: 05/2021
Discipline: Identity · Pattern · Cultural research

First Nation Coffee Roasters identity overview — 01Identity system overview

10Creative and brand

Off Broadway

Menu design system

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Client work for Off Broadway. Developed the menu design system for Off Broadway’s Nanotsu venue, covering seasonal food-and-drink menus, social templates, listings and in-venue materials. The information architecture had to work from daytime dining through late-night service.

Design outcome

The Nanotsu venue’s menu system covers spring and summer offers, a bilingual café menu and supporting social and in-venue materials.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Graphic Designer
Period: 05/2026
Discipline: Hospitality · Menu system · Editorial design

Cafe Broadway bilingual spring food and drink menu with cherry blossom details — 01Spring food and drink menu

11Creative and brand

Casa Luna

Poster and social media design

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Client work for Casa Luna. Designed a repeatable poster and social format for Casa Luna’s DJ and artist programme. The direction combined the beachfront setting with bohemian and Mexican references while keeping artist information clear.

Design outcome

A repeatable poster and social format gives Casa Luna’s DJ and artist programme a consistent venue identity while keeping performer information prominent.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Graphic Designer
Period: 07/2018
Discipline: Hospitality · Poster design · Social

Casa Luna final event poster for DJ Kate Elsworth — 01Final event poster

12Creative and brand

Climate NGO · Confidential

Climate action carousel

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Confidential nonprofit client. Designed a climate-action carousel for a confidential nonprofit client. The work combined source research, narrative sequencing and AI-assisted illustration, with each scene edited for the campaign message.

Design outcome

The carousel combines source research, ordered storytelling and edited AI-assisted illustrations for a confidential nonprofit’s climate-action message.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Graphic Designer
Period: 01/2025
Discipline: Social content · Research · AI-assisted art

Climate action carousel artwork one — 01Climate carousel 01

13Creative and brand

Juniper · Eucalyptus

AI ad creation for Japan

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Client work for Juniper · Eucalyptus. Created Japanese-market advertising for Juniper using reference-led AI image and video workflows. The work included static concepts, motion variations and nine campaign films adapted to Japanese copy and market context.

Design outcome

I built a coherent campaign set around nine Japanese-market films, with static and motion variations designed to work across formats.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Video and Content Designer
Period: 11/2025-present
Discipline: Japan creative · AI production · Video

Motion archive

AI ad creation for Japan

Caption files and transcripts have not yet been supplied for these films.

06Clay-animation support story for a young family00:35

Juniper Japanese market advertising creative 1 — 01Japan creative 01

14Creative and brand

Good to Great Schools Australia

Education brand refresh

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Client work for Good to Great Schools Australia. Refreshed Good to Great Schools Australia’s visual system across curriculum, campaign, seminar and event materials. The work introduced reusable templates and accessibility checks for teams producing content.

Design outcome

The refresh covers curriculum, seminars and campaigns, supported by reusable templates and accessibility checks for teams producing new materials.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Director · Graphic Designer
Period: 02-08/2025
Discipline: Brand refresh · Education · Campaign systems

Good to Great Schools heading system — 04Heading system

15Creative and brand

CASIO

Heritage and corporate communications

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Portfolio work for CASIO. Created visual communications for CASIO spanning Casiotron heritage storytelling, education-brand presentation graphics and corporate information design.

Design outcome

I organised heritage, education and corporate content into consistent visual systems spanning presentations, exhibitions, packaging and digital communications.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Designer · Graphic Designer
Period: Selected work
Discipline: Heritage storytelling · Education · Corporate communications

01Education-brand application system

16Creative and brand

Canopy by Hilton Osaka Umeda

Hospitality campaign design

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Portfolio work for Canopy by Hilton Osaka Umeda. Created selected bilingual campaign and production work for Canopy by Hilton Osaka Umeda, spanning seasonal restaurant promotions, food-and-beverage collaborations, venue advertising, menus and digital signage.

Design outcome

I shaped seasonal offers into coherent bilingual campaign families across key visuals, posters, menus, signage and venue collateral while preserving legibility across formats.

Evidence basis: Qualitative outcome based on displayed work

Role: Campaign Designer · Graphic Designer
Period: 2025-2026
Discipline: Hospitality · Campaign · Print and digital signage

Canopy Osaka Umeda New Year restaurant sale campaign in a complete landscape format — 01New Year restaurant sale · landscape

17Creative and brand

JETRO · Invest Japan / J-Bridge

Digital information design

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Portfolio work for JETRO. Translated investment, manufacturing and regional-business topics into compact portrait information graphics for Invest Japan and J-Bridge communications.

Design outcome

Portrait information graphics organise investment, manufacturing and regional-business topics for Invest Japan and J-Bridge, combining data visualisation with mobile reading order.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Designer · Information Designer
Period: Selected work
Discipline: Investment communications · Manufacturing · Regional promotion

Invest Japan and J-Bridge portrait graphic about Japan's chiplet market — 01Chiplet-market information graphic

18Creative and brand

Mitsubishi FUSO

Heritage and employer-brand content

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Portfolio work for Mitsubishi FUSO. Created digital content for Mitsubishi FUSO, combining an ordered Super Great heritage story with structured employer-brand social series.

Design outcome

A four-part Super Great heritage carousel sits alongside structured social series on working environments, women-focused initiatives and life-and-career support.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Designer · Graphic Designer
Period: Selected work
Discipline: Automotive · Heritage · Employer brand

Mitsubishi FUSO Super Great 1996 heritage carousel cover — 01Super Great heritage story 01

19Creative and brand

Real Volume Studio

Brand identity and digital campaign system

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Portfolio work for Real Volume Studio. Developed identity and digital communications for Real Volume Studio, presenting its 3D-design and prototyping service across social campaigns and corporate graphics.

Design outcome

Identity, social campaigns and corporate profile graphics present Real Volume Studio’s 3D-design and prototyping services through a consistent visual system.

Evidence basis: Qualitative outcome based on displayed work

Role: Brand and Digital Designer
Period: Selected work
Discipline: Brand identity · Digital campaign · Web

Real Volume Studio blue social graphic showing three custom chocolate moulds — 02Custom-mould campaign

20Creative and brand

WashBuoys / Laundre

Brand and service-system concepts

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Independent concept exploration. Explored related Australian laundry-brand concepts across identity, packaging, venue advertising and service communication. The work is presented as design development rather than a launched brand system.

Design outcome

These independent laundry-brand studies explore nautical identity, packaging, venue posters and service information as design development, not a launched system.

Evidence basis: Concept objective, not measured impact

Role: Brand Designer
Period: Concept exploration
Discipline: Brand exploration · Packaging · Laundry services

Alternate Laundre venue poster with oversized typography, an arched interior photograph and directional arrow — 08Alternate venue-poster route

21Creative and brand

CEIC

Branding

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Portfolio work for CEIC. Developed an identity and presentation system for Community Energy Investors Club, pairing a concise mark with a high-contrast framework for industrial-decarbonisation communications.

Design outcome

A concise identity and high-contrast presentation framework organise Community Energy Investors Club’s industrial-decarbonisation communications.

Evidence basis: Qualitative outcome based on displayed work

Role: Brand Designer · Presentation Designer
Period: 2022
Discipline: Identity · Sustainable finance · Corporate communications

Community Energy Investors Club identity board with mark, typography and application studies — 01Identity system

22Creative and brand

Narutomaki

Japanese-cuisine identity exploration

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Client work for Narutomaki. Developed a compact Japanese-cuisine identity for a Chinese audience through character, wordmark and seal-like compositions. I advised the client that the selected name and wording would not read naturally in Japanese; the client chose to retain that direction for its intended audience.

Design outcome

Character, wordmark and seal-like variations form a compact Japanese-cuisine identity for a Chinese audience, with monochrome applications for small-scale use.

Evidence basis: Qualitative outcome based on displayed work

Role: Brand Designer · Illustrator
Period: Concept exploration
Discipline: Identity · Illustration · Hospitality

Narutomaki primary black-and-orange Japanese-cuisine identity mark — 01Primary identity direction

23Creative and brand

Ireland-Japan 70th Anniversary

Anniversary logo concept

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Independent anniversary-logo concept - not an official commission. Created an independent 70th-anniversary identity concept combining Irish and Japanese visual references. It is shown as a proposal, not as an official or selected mark.

Design outcome

This independent 70th-anniversary proposal explores a harp-and-crane emblem in colour and monochrome. It is not an official or selected anniversary mark.

Evidence basis: Concept objective, not measured impact

Role: Brand Designer · Illustrator
Period: Concept exploration
Discipline: Identity concept · Cultural symbolism · Anniversary mark

Ireland-Japan 70th Anniversary colour emblem concept with cranes and Irish symbols — 01Colour emblem

24Creative and brand

Janat Tea

Eiffel Tower photo colourisation

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Client work for Janat Tea. Revitalised archival photographs of the Eiffel Tower’s construction through researched colourisation and illustration. The finished images were prepared for café posters, social media and large-format output.

Design outcome

Researched colourisation and illustration reinterpret Eiffel Tower construction photographs for café poster concepts, social media and large-format output.

Evidence basis: Qualitative outcome based on displayed work

Role: Creative Designer
Period: 11/2022
Discipline: Photo colourisation · Illustration · Poster design

Colourised photograph of the Eiffel Tower under construction — 04Construction colourisation

25Creative and brand

ChildLife Essentials

Japanese e-commerce graphics

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Client work for ChildLife Essentials. Created culturally tailored product graphics and promotional banners for ChildLife Essentials in Japan, communicating children’s supplement benefits across seasonal e-commerce campaigns and retail formats.

Design outcome

Product-benefit graphics and seasonal promotions adapt ChildLife’s product messaging to Japanese Rakuten, social and email formats.

Evidence basis: Qualitative outcome based on displayed work

Role: Lead Designer
Period: 11/2024
Discipline: E-commerce · Localisation · Campaign graphics

ChildLife Essentials Japanese multivitamin product-benefit graphic — 01Multivitamin product graphic

26UX and interface

JINRO · Independent concept

JINRO campaign app

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Independent final-project concept - not an official HiteJinro commission. Designed an independent mobile companion concept for introducing JINRO Soju to the UK market. User surveys, information architecture, journey mapping and rapid sketches informed an interface for events, shopping, games, competitions and community features.

Design outcome

This independent educational prototype brings event discovery, shopping, games and competitions into a proposed UK companion app for JINRO.

Evidence basis: Concept objective, not measured impact

Role: UX/UI Designer
Period: 2023
Discipline: UX research · Information architecture · UI design

JINRO campaign app event discovery interface — 01Event discovery interface

27UX and interface

Knots

Website audit and concept exploration

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Client work for Knots. Audited the Knots website and mapped its content against the customer journey. The recommendations addressed page hierarchy, typography and the path from first visit to repeat engagement.

Design outcome

An annotated website audit sets out content hierarchy and typography recommendations along the customer journey, alongside exploratory design concepts.

Evidence basis: Qualitative outcome based on displayed work

Role: UX Designer · Auditor
Period: 03/2024
Discipline: UX audit · Information architecture · Web

Knots original website audit — 02Original-site audit

28UX and interface

Adidas · School of Thought concept

Cycling safety app concept

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Independent School of Thought concept project. Developed an Adidas-branded cycling-safety app concept as part of a School of Thought project. Research into road safety, theft and maintenance informed the product flows and final interface.

Design outcome

This independent School of Thought concept translates research on cycling safety, theft and maintenance into branded mobile flows and an interactive interface.

Evidence basis: Concept objective, not measured impact

Role: Creative Director · UX Designer
Period: 11/2022
Discipline: UX/UI · Brand product · Mobility

Adidas cycling safety app mockup — 01Application mockup

29UX and interface

H.Central

Recruitment workflow UX audit and proposal

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Pseudonymised UX audit and proposal for H.Central. Reviewed a pseudonymised applicant-tracking workflow and proposed clearer candidate-list, candidate-detail and communication states. The work is presented as a proposal, not a measured product outcome.

Design outcome

I made candidate status, next actions and hire-or-reject communications explicit across simplified list and detail views, creating a clearer proposal for workflow testing.

Evidence basis: Concept objective, not measured impact