Aidan McFarlaneBrand · Content · E-commerce
Original portfolio
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Work06

Case study · Takasaki Coffee

Branding and packaging concept

Developed an independent coffee-brand concept inspired by Takasaki’s daruma culture and regional landscape. The identity explored a logo, colour, type, pattern and packaging system, with sustainability included as a design consideration.

Relationship
Independent concept project
Personal contribution
Brand Designer · Market Researcher
Period
Independent concept
Market
Japan
Disciplines
Brand strategy · Cultural identity · Packaging
Tools
Identity · Packaging · Pattern
Takasaki Coffee identity presentation

Brief

Branding and packaging concept

Developed an independent coffee-brand concept inspired by Takasaki’s daruma culture and regional landscape. The identity explored a logo, colour, type, pattern and packaging system, with sustainability included as a design consideration.

View on original portfolio

Design decisions

  1. 01

    Takasaki visual culture

  2. 02

    Sustainable packaging

  3. 03

    Daruma abstraction

  4. 04

    Modern audience fit

Deliverables

  • 01

    DaruMug logo

  • 02

    Colour system

  • 03

    Typography direction

  • 04

    Packaging and café applications

Selected work

Takasaki Coffee · Independent concept

Takasaki Coffee identity presentation
01Identity direction
Takasaki Coffee typography system
02Typography system
Takasaki Coffee colour palette
03Regional colour palette
Takasaki Coffee red line-art pattern
04Line-art pattern
Takasaki Coffee packaging mockup
05Packaging application
Takasaki Coffee geometric graphic system
06Geometric graphic system