Takasaki Coffee

Branding and packaging concept

Relationship: Independent concept project
Personal contribution: Brand Designer · Market Researcher

Project facts

Relationship: Independent concept project
Personal contribution: Brand Designer · Market Researcher
Period: Independent concept
Context: Food and beverage
Market and project language: Japan / EN / JP
Disciplines: Brand strategy · Cultural identity · Packaging
Capabilities: Brand identity / Packaging / Illustration
Tools: Identity · Packaging · Pattern

Context

Problem or opportunity

Developed an independent coffee-brand concept inspired by Takasaki’s daruma culture and regional landscape. The identity explored a logo, colour, type, pattern and packaging system, with sustainability included as a design consideration.

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Design outcome

This independent coffee-brand concept develops Takasaki’s daruma and landscape references into a logo, colour palette, typography and packaging applications.

Evidence basis: Concept objective, not measured impact