01 / Constraint
Campaign overview
A UK market-entry direction needed to connect outdoor advertising, events, partnership ideas and a companion-app concept.
HiteJinro × 1410 Agency
JINRO UK launch campaign
Context
The brief
Developed the UK launch campaign for JINRO, using market and audience research to position soju as a lower-ABV alternative to familiar spirits. The work covered outdoor advertising, events, partnerships and a campaign app.
View on original portfolioDesign outcome
I developed one audience-led UK launch system across outdoor advertising, a festival-booth concept, partnership concepts and a companion-app concept, giving every channel a consistent market-entry idea.
Evidence basis: Qualitative outcome based on displayed workSelected work
HiteJinro × 1410 Agency / 12/2023
Approach
02 / Design decision
Campaign app interface
I used market and audience research, plus channel and occasion mapping, to carry one campaign idea across these different formats.
03 / Delivered work
Festival booth concept
An outdoor poster system and festival-booth visuals, supported by partnership and app concepts, delivered through 1410 Agency. The booth is a concept mockup, not evidence of a live activation.
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