Case study · HiteJinro × 1410 Agency
JINRO UK launch campaign
Developed the UK launch campaign for JINRO, using market and audience research to position soju as a lower-ABV alternative to familiar spirits. The work covered outdoor advertising, events, partnerships and a campaign app.
Brief
JINRO UK launch campaign
Developed the UK launch campaign for JINRO, using market and audience research to position soju as a lower-ABV alternative to familiar spirits. The work covered outdoor advertising, events, partnerships and a campaign app.
View on original portfolioDesign decisions
- 01
SWOT + PESTLE
- 02
UK drinking culture
- 03
Gen Z + millennial personas
- 04
Channel and occasion mapping
Deliverables
- 01
OOH poster system
- 02
Event and festival booths
- 03
FreshBox partnership concept
- 04
Campaign application
Selected work
JINRO UK launch campaign
HiteJinro × 1410 Agency · 12/2023
