BackAidan McFarlaneCreative direction and design
EN

First Nation Coffee Roasters

Brand identity and visual system

Relationship
Client work for First Nation Coffee Roasters
Personal contribution
Creative Director · Market Researcher · Graphic Designer
First Nation Coffee Roasters identity overview
Project facts
Relationship
Client work for First Nation Coffee Roasters
Personal contribution
Creative Director · Market Researcher · Graphic Designer
Period
05/2021
Context
Food and beverage
Market and project language
EN
Disciplines
Identity · Pattern · Cultural research
Capabilities
Brand identity / Packaging / Illustration
Tools
Illustrator · Photoshop

Context

Problem or opportunity

Developed the identity and application system for First Nation Coffee Roasters. The research examined cultural references, stereotype risk and the use of geometric pattern across packaging and café materials.

View on original portfolio

Design outcome

A geometric identity and pattern library extend across coffee packaging and café applications, supported by research into cultural references and stereotype risk.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Cultural reference audit

  2. Stereotype avoidance

  3. Earth-tone palette

  4. Geometric visual language

Deliverables

  • Primary identity

  • Pattern library

  • Packaging system

  • Contemporary café applications

First Nation Coffee Roasters / 05/2021

First Nation Coffee Roasters identity overview
01Identity system overview
First Nation Coffee Roasters primary identity mark
02Identity application 01
First Nation Coffee Roasters branded cup application
03Identity application 02
Visual research mood board examining Indigenous references, contemporary cafe interiors and regional landscape
04Cultural-reference research mood board
First Nation Coffee Roasters identity application 4
05Identity application 04
First Nation Coffee Roasters identity application 5
06Identity application 05
First Nation Coffee Roasters identity application 6
07Identity application 06
First Nation Coffee Roasters identity application 7
08Identity application 07
First Nation Coffee Roasters identity application 8
09Identity application 08

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