Case study · First Nation Coffee Roasters
Brand identity and visual system
Developed the identity and application system for First Nation Coffee Roasters. The research examined cultural references, stereotype risk and the use of geometric pattern across packaging and café materials.
Brief
Brand identity and visual system
Developed the identity and application system for First Nation Coffee Roasters. The research examined cultural references, stereotype risk and the use of geometric pattern across packaging and café materials.
View on original portfolioDesign decisions
- 01
Cultural reference audit
- 02
Stereotype avoidance
- 03
Earth-tone palette
- 04
Geometric visual language
Deliverables
- 01
Primary identity
- 02
Pattern library
- 03
Packaging system
- 04
Contemporary café applications
Selected work
Brand identity and visual system
First Nation Coffee Roasters · 05/2021
