BackAidan McFarlaneCreative direction and design
EN

Knots

Website audit and concept exploration

Relationship
Client work for Knots
Personal contribution
UX Designer · Auditor
Knots website implementation detail
Project facts
Relationship
Client work for Knots
Personal contribution
UX Designer · Auditor
Period
03/2024
Context
Digital services
Market and project language
EN
Disciplines
UX audit · Information architecture · Web
Capabilities
UX and interface
Tools
Figma · Information architecture

Context

Problem or opportunity

Audited the Knots website and mapped its content against the customer journey. The recommendations addressed page hierarchy, typography and the path from first visit to repeat engagement.

View on original portfolio

Design outcome

An annotated website audit sets out content hierarchy and typography recommendations along the customer journey, alongside exploratory design concepts.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Original-site audit

  2. Content hierarchy

  3. Brand-guideline update

  4. AIDAR journey

Deliverables

  • Annotated audit

  • Content hierarchy recommendations

  • Updated type guidance

  • Concept exploration

Knots / 03/2024

Knots website implementation detail
01Site implementation detail
Knots original website audit
02Original-site audit
Knots updated brand guidelines
03Draft brand guidelines
Knots long-form website concept with product, proof and conversion modules
04Improved website concept

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