Work03

Case study · Perfect One

Malaysia e-commerce thumbnails

Redesigned e-commerce thumbnails for Perfect One’s Malaysian launch. Japanese product information was adapted to local marketplace conventions, English copy and Shopify delivery requirements.

Relationship
Client work for Perfect One
Personal contribution
Creative Director · Graphic Designer · Researcher · JP→EN Translator
Period
09/2025
Market
Malaysia
Disciplines
Localisation · E-commerce · Transcreation
Tools
Photoshop · Illustrator · Shopify
Perfect One treatment shampoo thumbnail

Brief

Malaysia e-commerce thumbnails

Redesigned e-commerce thumbnails for Perfect One’s Malaysian launch. Japanese product information was adapted to local marketplace conventions, English copy and Shopify delivery requirements.

View on original portfolio

Design decisions

  1. 01

    Competitor review

  2. 02

    Local platform norms

  3. 03

    Copy transcreation

  4. 04

    Benefit hierarchy

Deliverables

  • 01

    Treatment shampoo set

  • 02

    Whitening gel set

  • 03

    Landing-page graphics

  • 04

    Shopify-ready assets