Aidan McFarlaneBrand · Creative · Interface
Original portfolio
EN
Work24

Case study · CEIC

Branding

Developed an identity and presentation system for Community Energy Investors Club, pairing a concise mark with a high-contrast framework for industrial-decarbonisation communications.

Relationship
Portfolio work for CEIC
Personal contribution
Brand Designer · Presentation Designer
Period
2022
Market
UK
Disciplines
Identity · Sustainable finance · Corporate communications
Tools
Illustrator · Presentation design · Information design
Community Energy Investors Club identity board with mark, typography and application studies

Brief

Branding

Developed an identity and presentation system for Community Energy Investors Club, pairing a concise mark with a high-contrast framework for industrial-decarbonisation communications.

Design decisions

  1. 01

    Identity clarity

  2. 02

    Energy and investment cues

  3. 03

    Presentation hierarchy

  4. 04

    Complex-framework legibility

Deliverables

  • 01

    Primary identity

  • 02

    Identity presentation

  • 03

    Decarbonisation framework slides

  • 04

    Corporate communications system

Selected work

CEIC · 2022

Community Energy Investors Club identity board with mark, typography and application studies
01Identity system
Community Energy Investors Club primary black identity mark
02Primary mark
CEIC industrial-decarbonisation presentation slide mapping a net-zero diagnosis
03Decarbonisation diagnosis
CEIC industrial-decarbonisation presentation slide organising actions and priorities
04Action framework
CEIC industrial-decarbonisation presentation slide using the identity and information system
05Framework presentation