BackAidan McFarlaneCreative direction and design
EN

CEIC

Branding

Relationship
Portfolio work for CEIC
Personal contribution
Brand Designer · Presentation Designer
Community Energy Investors Club identity board with mark, typography and application studies
Project facts
Relationship
Portfolio work for CEIC
Personal contribution
Brand Designer · Presentation Designer
Period
2022
Context
Energy and investment
Market and project language
UK / EN
Disciplines
Identity · Sustainable finance · Corporate communications
Capabilities
Brand identity / Presentation design / Editorial design
Tools
Illustrator · Presentation design · Information design

Context

Problem or opportunity

Developed an identity and presentation system for Community Energy Investors Club, pairing a concise mark with a high-contrast framework for industrial-decarbonisation communications.

Design outcome

A concise identity and high-contrast presentation framework organise Community Energy Investors Club’s industrial-decarbonisation communications.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Identity clarity

  2. Energy and investment cues

  3. Presentation hierarchy

  4. Complex-framework legibility

Deliverables

  • Primary identity

  • Identity presentation

  • Decarbonisation framework slides

  • Corporate communications system

CEIC / 2022

Community Energy Investors Club identity board with mark, typography and application studies
01Identity system
Community Energy Investors Club primary black identity mark
02Primary mark
CEIC industrial-decarbonisation presentation slide organising actions and priorities
03Action framework
CEIC industrial-decarbonisation presentation slide using the identity and information system
04Framework presentation

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