Aidan McFarlaneBrand · Content · E-commerce
Original portfolio
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Work11

Case study · Climate NGO · Confidential

Climate action carousel

Designed a climate-action carousel for a confidential nonprofit client. The work combined source research, narrative sequencing and AI-assisted illustration, with each scene edited for the campaign message.

Relationship
Confidential nonprofit client
Personal contribution
Creative Director · Graphic Designer
Period
01/2025
Disciplines
Social content · Research · AI-assisted art
Tools
Photoshop · Illustrator · DALL·E · Firefly
Climate action carousel artwork one

Brief

Climate action carousel

Designed a climate-action carousel for a confidential nonprofit client. The work combined source research, narrative sequencing and AI-assisted illustration, with each scene edited for the campaign message.

View on original portfolio

Design decisions

  1. 01

    Fact research

  2. 02

    Narrative sequence

  3. 03

    Art-style trials

  4. 04

    Scene-by-scene edit

Deliverables

  • 01

    Social carousel

  • 02

    AI-assisted illustration

  • 03

    Edited climate scenes

  • 04

    Audience-ready final artwork

Selected work

Climate NGO · Confidential · 01/2025

Climate action carousel artwork one
01Climate carousel 01
Climate action carousel artwork two
02Climate carousel 02
Climate action carousel artwork three
03Climate carousel 03
Climate action carousel artwork five
04Climate carousel 05