BackAidan McFarlaneCreative direction and design
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Adidas · School of Thought concept

Cycling safety app concept

Relationship
Independent School of Thought concept project
Personal contribution
Creative Director · UX Designer
Adidas cycling safety app mockup
Project facts
Relationship
Independent School of Thought concept project
Personal contribution
Creative Director · UX Designer
Period
11/2022
Context
Sport and mobility
Market and project language
EN
Disciplines
UX/UI · Brand product · Mobility
Capabilities
Brand identity / UX and interface
Tools
Figma · Google Ads · Adobe XD

Context

Problem or opportunity

Developed an Adidas-branded cycling-safety app concept as part of a School of Thought project. Research into road safety, theft and maintenance informed the product flows and final interface.

View on original portfolio

Design outcome

This independent School of Thought concept translates research on cycling safety, theft and maintenance into branded mobile flows and an interactive interface.

Evidence basis: Concept objective, not measured impact

Approach

  1. Adults aged 25-45 and families

  2. Safety and theft barriers

  3. Brand prism

  4. Environment + health values

Deliverables

  • Brand direction

  • Mobile UX/UI

  • Cycling support flows

  • Final interactive design

Adidas · School of Thought concept / 11/2022

Adidas cycling safety app mockup
01Application mockup
Adidas cycling app experience design
02Experience design 04
Adidas cycling app journey design
03Experience design 05
Adidas cycling app feature design
04Experience design 06
Adidas cycling app UI screen
05Experience design 07
Adidas cycling app final design
06Final design

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