BackAidan McFarlaneCreative direction and design
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JINRO · Independent concept

JINRO campaign app

Relationship
Independent final-project concept - not an official HiteJinro commission
Personal contribution
UX/UI Designer
JINRO campaign app event discovery interface
Project facts
Relationship
Independent final-project concept - not an official HiteJinro commission
Personal contribution
UX/UI Designer
Period
2023
Context
Food and beverage
Market and project language
UK / EN
Disciplines
UX research · Information architecture · UI design
Capabilities
Campaign design / UX and interface / Localisation
Tools
Adobe XD · Figma · Photoshop · Illustrator

Context

Problem or opportunity

Designed an independent mobile companion concept for introducing JINRO Soju to the UK market. User surveys, information architecture, journey mapping and rapid sketches informed an interface for events, shopping, games, competitions and community features.

View on original portfolio

Design outcome

This independent educational prototype brings event discovery, shopping, games and competitions into a proposed UK companion app for JINRO.

Evidence basis: Concept objective, not measured impact

Approach

  1. User survey

  2. Information architecture

  3. Journey mapping and Crazy 8s

  4. Low-fidelity wireframes

Deliverables

  • Event discovery and booking

  • E-store experience

  • Games and competitions

  • Interactive prototype

JINRO · Independent concept / 2023

JINRO campaign app event discovery interface
01Event discovery interface
JINRO campaign app final interface system
02Final interface system
JINRO campaign app home menu and competition screens
03Menu and competitions
JINRO campaign app e-store category, product and catalogue screens
04E-store interface
JINRO campaign app information architecture map
05Application map
JINRO campaign app end-to-end user journey
06User journey
JINRO campaign app survey findings
07Survey findings
JINRO campaign app sketches and Crazy 8s
08Sketches and Crazy 8s
JINRO campaign app low-fidelity wireframes
09Low-fidelity wireframes

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