Aidan McFarlaneBrand · Content · E-commerce
Original portfolio
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Work14

Case study · HiteJinro × 1410 Agency

JINRO campaign app

Designed a campaign-app concept that extended the JINRO UK launch work into an interactive experience. User research, journey mapping and rapid sketches informed the wireframes, prototype and final interface.

Relationship
Work delivered through 1410 Agency for HiteJinro
Personal contribution
Creative Director · UX Designer
Period
12/2023
Market
UK
Disciplines
UX research · Campaign product · UI
Tools
Figma · Google Ads · Illustrator · Photoshop
JINRO campaign app and event experience overview

Brief

JINRO campaign app

Designed a campaign-app concept that extended the JINRO UK launch work into an interactive experience. User research, journey mapping and rapid sketches informed the wireframes, prototype and final interface.

View on original portfolio

Design decisions

  1. 01

    User survey

  2. 02

    Persona and empathy map

  3. 03

    Journey mapping and Crazy 8s

Deliverables

  • 01

    Low-fidelity wireframes

  • 02

    Campaign application UI

  • 03

    Interactive prototype

  • 04

    Final mockup collection

Selected work

HiteJinro × 1410 Agency · 12/2023

JINRO campaign app and event experience overview
01Campaign experience overview
JINRO campaign brand tone and logo direction
02Brand tone and logo direction
JINRO campaign app sketches and Crazy 8s
03Sketches and Crazy 8s
JINRO campaign app low-fidelity wireframes
04Low-fidelity wireframes
JINRO campaign app final interface mockups
05Final interface collection