WashBuoys / Laundre

Brand and service-system concepts

Relationship: Independent concept exploration
Personal contribution: Brand Designer

Project facts

Relationship: Independent concept exploration
Personal contribution: Brand Designer
Period: Concept exploration
Context: Consumer products
Market and project language: Australia / EN
Disciplines: Brand exploration · Packaging · Laundry services
Capabilities: Brand identity / Packaging
Tools: Identity · Packaging · Service graphics

Context

The brief

Explored related Australian laundry-brand concepts across identity, packaging, venue advertising and service communication. The work is presented as design development rather than a launched brand system.

Design outcome

These independent laundry-brand studies explore nautical identity, packaging, venue posters and service information as design development, not a launched system.

Evidence basis: Concept objective, not measured impact