Aidan McFarlaneBrand · Creative · Interface
Original portfolio
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Work23

Case study · WashBuoys / Laundre

Brand and service-system concepts

Explored related Australian laundry-brand concepts across identity, packaging and service communication. The work is presented as design development rather than a launched brand system.

Relationship
Independent concept exploration
Personal contribution
Brand Designer
Period
Concept exploration
Market
Australia
Disciplines
Brand exploration · Packaging · Laundry services
Tools
Identity · Packaging · Service graphics
WashBuoys wordmark using a buoy symbol inside the name

Brief

Brand and service-system concepts

Explored related Australian laundry-brand concepts across identity, packaging and service communication. The work is presented as design development rather than a launched brand system.

Design decisions

  1. 01

    Category and service review

  2. 02

    Nautical form language

  3. 03

    Colour-system exploration

  4. 04

    Packaging and service touchpoints

Deliverables

  • 01

    Identity directions

  • 02

    Packaging concepts

  • 03

    Colour system

  • 04

    Service-information graphics

Selected work

WashBuoys / Laundre · Concept exploration

WashBuoys wordmark using a buoy symbol inside the name
01Final wordmark direction
WashBuoys buoy-and-wave symbol exploration across ten numbered directions
02Identity directions
Wash Buoys front-and-back laundry packaging structure concepts
03Packaging concept
WashBuoys Harbour Cedar laundry-pod packaging directions in several colourways
04Pod packaging exploration
Wash Buoys four-colour brand palette and proportional usage system
05Colour system
Laundre wash-and-dry service instruction design with private contact details excluded
06Laundre service-information system