BackAidan McFarlaneCreative direction and design
EN

WashBuoys / Laundre

Brand and service-system concepts

Relationship
Independent concept exploration
Personal contribution
Brand Designer
Laundre poster announcing a new laundromat behind KFC with an arched interior photograph
Project facts
Relationship
Independent concept exploration
Personal contribution
Brand Designer
Period
Concept exploration
Context
Consumer products
Market and project language
Australia / EN
Disciplines
Brand exploration · Packaging · Laundry services
Capabilities
Brand identity / Packaging
Tools
Identity · Packaging · Service graphics

Context

Problem or opportunity

Explored related Australian laundry-brand concepts across identity, packaging, venue advertising and service communication. The work is presented as design development rather than a launched brand system.

Design outcome

These independent laundry-brand studies explore nautical identity, packaging, venue posters and service information as design development, not a launched system.

Evidence basis: Concept objective, not measured impact

Approach

  1. Category and service review

  2. Nautical form language

  3. Venue wayfinding

  4. Packaging and service touchpoints

Deliverables

  • Venue-launch posters

  • Identity directions

  • Packaging concepts

  • Service-information graphics

WashBuoys / Laundre / Concept exploration

Laundre poster announcing a new laundromat behind KFC with an arched interior photograph
01Venue-launch poster
Laundre wash, dry and etiquette instruction design with private contact details excluded
02Service-information system
Wash Buoys front-and-back laundry packaging structure concepts
03Packaging concept
WashBuoys buoy-and-wave symbol exploration across ten numbered directions
04Identity directions
Wash Buoys four-colour brand palette and proportional usage system
05Colour system
WashBuoys Harbour Cedar laundry-pod packaging directions in several colourways
06Pod packaging exploration
WashBuoys wordmark using a buoy symbol inside the name
07Final wordmark direction
Alternate Laundre venue poster with oversized typography, an arched interior photograph and directional arrow
08Alternate venue-poster route

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