Aidan McFarlaneBrand · Creative · Interface
Original portfolio
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Case study · Ireland–Japan 70th Anniversary

Anniversary logo concept

Created an independent 70th-anniversary identity concept combining Irish and Japanese visual references. It is shown as a proposal, not as an official or selected mark.

Relationship
Independent anniversary-logo concept — not an official commission
Personal contribution
Brand Designer · Illustrator
Period
Concept exploration
Market
Ireland · Japan
Disciplines
Identity concept · Cultural symbolism · Anniversary mark
Tools
Illustrator · Symbol design
Ireland–Japan 70th Anniversary colour emblem concept with cranes and Irish symbols

Brief

Anniversary logo concept

Created an independent 70th-anniversary identity concept combining Irish and Japanese visual references. It is shown as a proposal, not as an official or selected mark.

Design decisions

  1. 01

    Cultural-symbol research

  2. 02

    Shared circular composition

  3. 03

    Colour and monochrome use

  4. 04

    Commemorative legibility

Deliverables

  • 01

    Colour emblem

  • 02

    Monochrome emblem

  • 03

    Harp-and-crane direction

  • 04

    Development sketches

Selected work

Ireland–Japan 70th Anniversary · Concept exploration

Ireland–Japan 70th Anniversary colour emblem concept with cranes and Irish symbols
01Colour emblem
Ireland–Japan 70th Anniversary emblem concept in monochrome
02Monochrome emblem
Ireland–Japan anniversary logo direction combining a harp and crane in a green 70 symbol
03Harp-and-crane direction
Ireland–Japan anniversary identity sketches exploring cranes, harps and circular emblems
04Development sketches