HiteJinro Ă— 1410 Agency
JINRO UK launch campaign
One UK launch idea, developed across outdoor advertising, a festival-booth concept and a companion-app concept.
Campaigns, e-commerce and bilingual materials for marketing teams and agencies in Japan and beyond.
Good ideas. Made to land.
Read the English transcript
I’m Aidan McFarlane, a designer based in Fukuoka, Japan, working with brands worldwide.
Whether you’re launching a product, explaining a complex idea or reaching a new market, I help turn your message into design that people can understand and connect with.
My work spans branding, digital content, campaigns and e-commerce.
I start by understanding your brief, finding the story and shaping a clear visual direction.
Then I develop it from the first layout through to finished graphics for platforms like LinkedIn, X and Instagram.
That’s included product stories for Sony, internal campaigns for Amazon, and e-commerce creative for Loop in Japan.
I make complex information easier to navigate through infographics, editorial design and presentations.
And I bring brands into physical spaces through menus, retail graphics, banners and event booths.
When a story calls for motion, I also create campaign films using AI, shaping the concept, visuals and edit.
Across digital, print and motion, I keep the story consistent wherever people encounter your brand.
Based in Japan, I work with European and other Western clients alongside APAC brands, adapting visuals and messaging for international audiences—particularly Japan, South Korea and Singapore.
From established global groups to growing businesses, I help clients communicate with clarity, character and a sense of who they’re speaking to.
Have a project in mind? Share your brief, and let’s make it land.
Selected work.
Campaigns, content and interfaces. Explore the work and the thinking behind it.
Sony
Instagram carousel design
Four product and event stories, shaped into clear, mobile-readable Instagram carousels.
H.Central
Recruitment workflow UX audit and proposal
A recruitment workflow proposal that brings candidate status, next actions and communications into focus.
Design support for your team.
Japanese to English materials
English product content, business presentations and bilingual web design for international audiences.
Explore service
Japan-market campaigns
Campaign and e-commerce systems shaped for Japanese channels and customer expectations.
Explore service
Freelance design support
Creative direction, hands-on production and English-Japanese coordination for your team.
Explore service
Move the meaning, then design the market fit.
Translation is one input. The working sequence protects intent, adapts the hierarchy for each audience and validates the finished format.
Interpret the intent
Separate what the brief must preserve from what needs cultural adaptation.
In practiceClose detail
A clear brief: the central message, the audience and the details that cannot change.
Reframe the message
Rebuild the information hierarchy for the target audience, language and channel.
In practiceClose detail
A message hierarchy: what people notice first, what supports it and what they should do next.
Stress-test the layout
Test real copy and assets across the required formats, languages and breakpoints.
In practiceClose detail
Working layouts with real copy, checked at the sizes and on the devices people will actually use.
Validate the release
Refine the final assets and include native copy review wherever the brief requires it.
In practiceClose detail
A release-ready set: consistent assets, checked wording and production files for the agreed channels.
