Case study · Mitsubishi FUSO

Heritage and employer-brand content

Created digital content for Mitsubishi FUSO, combining an ordered Super Great heritage story with structured employer-brand social series.

Relationship: Portfolio work for Mitsubishi FUSO
Personal contribution: Creative Designer · Graphic Designer
Period: Selected work
Market: Japan
Disciplines: Automotive · Heritage · Employer brand
Tools: Campaign systems · Editorial design · Social content

Brief

Heritage and employer-brand content

Created digital content for Mitsubishi FUSO, combining an ordered Super Great heritage story with structured employer-brand social series.

Design decisions

01
Series architecture
02
Historic-content hierarchy
03
Brand consistency
04
Social legibility

Deliverables

01
Four-part Super Great heritage carousel
02
Work-environment social series
03
Women-focused initiative series
04
Life-and-career support series

Selected work

Heritage and employer-brand content

Mitsubishi FUSO · Selected work

Mitsubishi FUSO Super Great 1996 heritage carousel cover — 01Super Great heritage story 01

Mitsubishi FUSO Super Great heritage carousel identity and technical slide — 02Super Great heritage story 02

Mitsubishi FUSO Super Great heritage carousel cab and interior slide — 03Super Great heritage story 03

Mitsubishi FUSO Super Great heritage carousel headlamp and detail slide — 04Super Great heritage story 04

Mitsubishi FUSO work-environment social series cover — 05Work-environment series

Mitsubishi FUSO work-environment social content detail — 06Work-environment detail

Mitsubishi FUSO women-focused initiatives social series cover — 07Women-focused initiatives

Mitsubishi FUSO women-focused initiatives social content detail — 08Initiative detail

Mitsubishi FUSO life-and-career support social series cover — 09Life-and-career support

Mitsubishi FUSO flexible-hours social content detail — 10Flexible-hours detail