BackAidan McFarlaneCreative direction and design
EN

Casa Luna

Poster and social media design

Relationship
Client work for Casa Luna
Personal contribution
Creative Director · Graphic Designer
Casa Luna final event poster for DJ Kate Elsworth
Project facts
Relationship
Client work for Casa Luna
Personal contribution
Creative Director · Graphic Designer
Period
07/2018
Context
Hospitality
Market and project language
Japan / EN
Disciplines
Hospitality · Poster design · Social
Capabilities
Campaign design / Social content / Editorial design
Tools
Photoshop · Illustrator

Context

Problem or opportunity

Designed a repeatable poster and social format for Casa Luna’s DJ and artist programme. The direction combined the beachfront setting with bohemian and Mexican references while keeping artist information clear.

View on original portfolio

Design outcome

A repeatable poster and social format gives Casa Luna’s DJ and artist programme a consistent venue identity while keeping performer information prominent.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Venue atmosphere

  2. Artist hierarchy

  3. Natural-tone palette

  4. Repeatable event format

Deliverables

  • Event poster series

  • Social media formats

  • Artist showcase system

  • Creative direction

Casa Luna / 07/2018

Casa Luna final event poster for DJ Kate Elsworth
01Final event poster
Casa Luna event-poster direction with expressive typography and coastal colour
02Poster-system variation
Casa Luna square social post adapted from the event poster
03Social post adaptation
Casa Luna April artist programme social post shown in use
04Published programme post

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