BackAidan McFarlaneCreative direction and design
EN

Amazon APAC

Internal communications design

Relationship
Client work for Amazon APAC
Personal contribution
Creative Director · Graphic Designer · Copywriter
Amazon APAC internal communication creative 1
Project facts
Relationship
Client work for Amazon APAC
Personal contribution
Creative Director · Graphic Designer · Copywriter
Period
06-11/2024
Context
Technology and logistics
Market and project language
APAC / EN
Disciplines
Internal campaigns · Illustration · APAC
Capabilities
Campaign design / Editorial design / Social content / Illustration / Presentation design
Tools
Photoshop · Illustrator · PowerPoint

Context

Problem or opportunity

Designed internal campaign materials for Amazon facilities across APAC, including posters, presentations, newsletters and social assets. The work applied the updated brand guidelines across different formats and physical settings.

View on original portfolio

Design outcome

Posters, presentation slides and digital assets apply Amazon’s updated brand guidelines across internal communications for APAC facilities.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Message priority

  2. APAC context

  3. Brand-system update

  4. Format and venue adaptation

Deliverables

  • Posters and banners

  • Presentation slides

  • Newsletter concepts

  • Social and facility assets

Amazon APAC / 06-11/2024

Amazon APAC internal communication creative 1
01Internal campaign asset 01
Amazon APAC internal communication creative 2 with confidential text redacted
02Internal campaign asset · confidential content redacted
Amazon APAC internal communication creative 3
03Internal campaign asset 03
Amazon APAC internal communication creative 4 with confidential text redacted
04Internal campaign asset · confidential content redacted
Amazon APAC internal communication creative 5 with confidential text redacted
05Internal campaign asset · confidential content redacted
Amazon APAC internal communication creative 6 with confidential text redacted
06Internal campaign asset · confidential content redacted
Amazon APAC internal communication creative 7 with confidential text redacted
07Internal campaign asset · confidential content redacted
Amazon APAC internal communication creative 8 with confidential text redacted
08Internal campaign asset · confidential content redacted
Amazon APAC internal communication creative 9
09Internal campaign asset 09
Amazon APAC internal communication creative 10
10Internal campaign asset 10
Amazon APAC internal communication creative 11
11Internal campaign asset 11
Amazon APAC winter wellbeing campaign title graphic showing a person holding a warm drink
12Winter wellbeing campaign
Winter wellbeing hydration guidance illustrated by a person drinking water
13Hydration guidance
Winter wellbeing layered-clothing guidance illustrated by a person in winter clothing
14Layered-clothing guidance
Winter wellbeing warm-break guidance illustrated by a person with a hot drink
15Warm-break guidance
Winter wellbeing exercise and nutrition guidance illustrated by two people exercising and eating
16Exercise and nutrition guidance

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