BackAidan McFarlaneCreative direction and design
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Good to Great Schools Australia

Education brand refresh

Relationship
Client work for Good to Great Schools Australia
Personal contribution
Creative Director · Graphic Designer
Good to Great Schools webinar artwork
Project facts
Relationship
Client work for Good to Great Schools Australia
Personal contribution
Creative Director · Graphic Designer
Period
02-08/2025
Context
Education
Market and project language
Australia / EN
Disciplines
Brand refresh · Education · Campaign systems
Capabilities
Brand identity / Campaign design / Editorial design / Social content / Presentation design
Tools
Photoshop · Illustrator · Canva

Context

Problem or opportunity

Refreshed Good to Great Schools Australia’s visual system across curriculum, campaign, seminar and event materials. The work introduced reusable templates and accessibility checks for teams producing content.

View on original portfolio

Design outcome

The refresh covers curriculum, seminars and campaigns, supported by reusable templates and accessibility checks for teams producing new materials.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Asset and brand audit

  2. Accessibility

  3. Educator use cases

  4. Cross-team templates

Deliverables

  • Curriculum graphics

  • Seminar decks and posters

  • Email and social campaigns

  • Promotional assets and bus wraps

Good to Great Schools Australia / 02-08/2025

Good to Great Schools webinar artwork
01Webinar artwork 01
Good to Great Schools webinar artwork variation
02Webinar artwork 02
Good to Great Schools layout option
03Layout exploration
Good to Great Schools heading system
04Heading system
Good to Great Schools social carousel four
05Social carousel 04
Good to Great Schools social carousel five
06Social carousel 05

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