BackAidan McFarlaneCreative direction and design
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ChildLife Essentials

Japanese e-commerce graphics

Relationship
Client work for ChildLife Essentials
Personal contribution
Lead Designer
ChildLife Essentials Japanese multivitamin product-benefit graphic
Project facts
Relationship
Client work for ChildLife Essentials
Personal contribution
Lead Designer
Period
11/2024
Context
Health and wellness
Market and project language
Japan / JP
Disciplines
E-commerce · Localisation · Campaign graphics
Capabilities
Campaign design / E-commerce / Localisation / Social content
Tools
Illustrator · Photoshop

Context

Problem or opportunity

Created culturally tailored product graphics and promotional banners for ChildLife Essentials in Japan, communicating children’s supplement benefits across seasonal e-commerce campaigns and retail formats.

View on original portfolio

Design outcome

Product-benefit graphics and seasonal promotions adapt ChildLife’s product messaging to Japanese Rakuten, social and email formats.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Japanese market context

  2. Product-benefit hierarchy

  3. Campaign-format adaptation

  4. Japanese copy legibility

Deliverables

  • Product-benefit graphics

  • Seasonal campaign banners

  • Rakuten promotion assets

  • Social and email formats

ChildLife Essentials / 11/2024

ChildLife Essentials Japanese multivitamin product-benefit graphic
01Multivitamin product graphic
ChildLife Essentials Japanese seasonal support set graphic
02Seasonal support set
ChildLife Essentials Japanese seasonal support set variation
03Seasonal support set variation
ChildLife Essentials Valentine’s Day social promotion
04Valentine’s promotion
ChildLife Essentials Japanese Black Friday square promotion
05Black Friday square
ChildLife Essentials Japanese Rakuten points promotion
06Rakuten points promotion
ChildLife Essentials Japanese Black Friday wide banner
07Black Friday banner
ChildLife Essentials Japanese Super Sale product graphic
08Super Sale graphic

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