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Juniper · Eucalyptus

AI ad creation for Japan

Relationship
Client work for Juniper · Eucalyptus
Personal contribution
Creative Director · Video and Content Designer
Spring product campaign: a Juniper box framed by cherry blossoms on a pale background.

Context

The brief

Created Japanese-market advertising for Juniper using reference-led AI image and video workflows. The work included static concepts, motion variations and nine campaign films adapted to Japanese copy and market context.

View on original portfolio

Design outcome

I built a coherent campaign set around nine Japanese-market films, with static and motion variations designed to work across formats.

Evidence basis: Qualitative outcome based on displayed work

Approach

Constraint
Japanese-market advertising needed static and motion variations shaped around Japanese copy and local market context.
Design decision
I used reference boards and an AI image and video workflow to develop and edit variations around the Japanese copy.
Delivered work
Nine campaign films, static ad concepts and image and motion variations. The video archive includes illustrated, clay-animation, manga and live-action-style executions.
Selected work

Motion archive

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01Illustrated treatment and everyday confidence story00:32
02Clay-animation family mealtime and digital support00:32
03Clay-animation knee discomfort and mobility story00:53
04Manga weight-management programme explainer00:24
05Clay-animation phone consultation and home delivery00:59
06Clay-animation support story for a young family00:35
07Illustrated mother-and-son body-confidence story00:47
08Live-action-style sustainable routine story00:22
09Stop-motion mother-and-daughter cycling story01:35