Case study · Off Broadway
Menu design and campaign direction
Developed the launch design system for Off Broadway’s Nanotsu venue, covering menus, social templates, listings and in-venue materials. The information architecture had to work from daytime dining through late-night service.
Brief
Menu design and campaign direction
Developed the launch design system for Off Broadway’s Nanotsu venue, covering menus, social templates, listings and in-venue materials. The information architecture had to work from daytime dining through late-night service.
View on original portfolioDesign decisions
- 01
Daypart architecture
- 02
Hero-item hierarchy
- 03
Launch journey
- 04
In-venue consistency
Deliverables
- 01
Menu system
- 02
Launch campaign direction
- 03
Social templates
- 04
Listings and venue collateral
Selected work
Menu design and campaign direction
Off Broadway · 05/2026
