BackAidan McFarlaneCreative direction and design
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Off Broadway

Menu design system

Relationship
Client work for Off Broadway
Personal contribution
Creative Director · Graphic Designer
Cafe Broadway bilingual spring food and drink menu with cherry blossom details
Project facts
Relationship
Client work for Off Broadway
Personal contribution
Creative Director · Graphic Designer
Period
05/2026
Context
Hospitality
Market and project language
Japan / EN / JP
Disciplines
Hospitality · Menu system · Editorial design
Capabilities
Brand identity / Campaign design / Editorial design / Social content
Tools
Nano Banana · Illustrator

Context

Problem or opportunity

Developed the menu design system for Off Broadway’s Nanotsu venue, covering seasonal food-and-drink menus, social templates, listings and in-venue materials. The information architecture had to work from daytime dining through late-night service.

View on original portfolio

Design outcome

The Nanotsu venue’s menu system covers spring and summer offers, a bilingual café menu and supporting social and in-venue materials.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Daypart architecture

  2. Hero-item hierarchy

  3. Seasonal menu structure

  4. In-venue consistency

Deliverables

  • Spring and summer menus

  • Bilingual cafe menu

  • Social templates

  • Listings and venue collateral

Off Broadway / 05/2026

Cafe Broadway bilingual spring food and drink menu with cherry blossom details
01Spring food and drink menu
Cafe Broadway bilingual summer food and drink menu with illustrated tropical details
02Summer food and drink menu

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