Aidan McFarlaneBrand · Creative · Interface
Original portfolio
EN
Work18

Case study · CASIO

Heritage and corporate communications

Created visual communications for CASIO spanning Casiotron heritage storytelling, education-brand presentation graphics and corporate information design.

Relationship
Portfolio work for CASIO
Personal contribution
Creative Designer · Graphic Designer
Period
Selected work
Market
Japan
Disciplines
Heritage storytelling · Education · Corporate communications
Tools
Editorial systems · Presentation design · Digital content
CASIO education-brand system shown across presentation, exhibition and packaging applications

Brief

Heritage and corporate communications

Created visual communications for CASIO spanning Casiotron heritage storytelling, education-brand presentation graphics and corporate information design.

Design decisions

  1. 01

    Archive-led storytelling

  2. 02

    Bilingual information hierarchy

  3. 03

    Application-system consistency

  4. 04

    Format adaptation

Deliverables

  • 01

    Casiotron heritage layouts

  • 02

    Education-brand presentation graphics

  • 03

    Materiality information design

  • 04

    Digital and corporate communications

Selected work

CASIO · Selected work

CASIO education-brand system shown across presentation, exhibition and packaging applications
01Education-brand application system
CASIO education-brand presentation graphic with employee portraits and a Japanese statement
02Education-brand story
CASIO education-brand applications shown across digital, event and presentation formats
03Education-brand applications
Casiotron heritage layout combining an archive watch image with a product timeline
04Casiotron heritage direction 01
Dark Casiotron heritage layout combining archive and contemporary watch imagery
05Casiotron heritage direction 02
CASIO materiality goals arranged as a Japanese landscape information graphic
06Materiality information design