BackAidan McFarlaneCreative direction and design
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CASIO

Heritage and corporate communications

Relationship
Portfolio work for CASIO
Personal contribution
Creative Designer · Graphic Designer
CASIO education-brand system shown across presentation, exhibition and packaging applications
Project facts
Relationship
Portfolio work for CASIO
Personal contribution
Creative Designer · Graphic Designer
Period
Selected work
Context
Consumer electronics
Market and project language
Japan / EN / JP
Disciplines
Heritage storytelling · Education · Corporate communications
Capabilities
Brand identity / Campaign design / Editorial design / Presentation design / Social content
Tools
Editorial systems · Presentation design · Digital content

Context

Problem or opportunity

Created visual communications for CASIO spanning Casiotron heritage storytelling, education-brand presentation graphics and corporate information design.

Design outcome

I organised heritage, education and corporate content into consistent visual systems spanning presentations, exhibitions, packaging and digital communications.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Archive-led storytelling

  2. Bilingual information hierarchy

  3. Application-system consistency

  4. Format adaptation

Deliverables

  • Casiotron heritage layouts

  • Education-brand presentation graphics

  • Materiality information design

  • Digital and corporate communications

CASIO / Selected work

CASIO education-brand system shown across presentation, exhibition and packaging applications
01Education-brand application system
CASIO education-brand presentation graphic with employee portraits and a Japanese statement
02Education-brand story
CASIO education-brand applications shown across digital, event and presentation formats
03Education-brand applications
Casiotron heritage layout combining an archive watch image with a product timeline
04Casiotron heritage direction 01
Dark Casiotron heritage layout combining archive and contemporary watch imagery
05Casiotron heritage direction 02
CASIO materiality goals arranged as a Japanese landscape information graphic
06Materiality information design

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