BackAidan McFarlaneCreative direction and design
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Canopy by Hilton Osaka Umeda

Hospitality campaign design

Relationship
Portfolio work for Canopy by Hilton Osaka Umeda
Personal contribution
Campaign Designer · Graphic Designer
Canopy Osaka Umeda New Year restaurant sale campaign in a complete landscape format
Project facts
Relationship
Portfolio work for Canopy by Hilton Osaka Umeda
Personal contribution
Campaign Designer · Graphic Designer
Period
2025-2026
Context
Hospitality
Market and project language
Japan / EN / JP
Disciplines
Hospitality · Campaign · Print and digital signage
Capabilities
Campaign design / Editorial design / Localisation / Social content
Tools
Campaign design · Bilingual layout · Production

Context

Problem or opportunity

Created selected bilingual campaign and production work for Canopy by Hilton Osaka Umeda, spanning seasonal restaurant promotions, food-and-beverage collaborations, venue advertising, menus and digital signage.

Design outcome

I shaped seasonal offers into coherent bilingual campaign families across key visuals, posters, menus, signage and venue collateral while preserving legibility across formats.

Evidence basis: Qualitative outcome based on displayed work

Approach

  1. Bilingual hierarchy

  2. Campaign-to-format adaptation

  3. Venue and display context

  4. Production-scale legibility

Deliverables

  • Campaign key visuals

  • Print posters and flyers

  • Digital signage and banners

  • Menus and venue collateral

Canopy by Hilton Osaka Umeda / 2025-2026

Canopy Osaka Umeda New Year restaurant sale campaign in a complete landscape format
01New Year restaurant sale · landscape
Canopy Osaka Umeda New Year restaurant sale campaign using an outdoor terrace image
02New Year restaurant sale · portrait
Canopy Osaka Umeda Sakura Picnic Set campaign in a landscape format
03Sakura Picnic Set · landscape
Canopy Osaka Umeda Sakura Picnic Set digital signage with bagels and milk tea
04Sakura Picnic Set · signage
DENKYU Craft Beer Garden bilingual venue campaign adapted for a tablet display
05DENKYU Craft Beer Garden · tablet
DENKYU Craft Beer Garden bilingual menu cover and first page
06DENKYU menu · page 01
DENKYU Craft Beer Garden bilingual food and drinks menu second page
07DENKYU menu · page 02
Canopy Osaka Umeda BtU Butter Sand bilingual A1 campaign poster
08BtU Butter Sand · A1 poster
BtU Butter Sand bilingual campaign artwork in a landscape format
09BtU Butter Sand · landscape
BtU Butter Sand bilingual campaign artwork adapted to a portrait format
10BtU Butter Sand · portrait
BtU Butter Sand bilingual campaign artwork adapted to a tablet format
11BtU Butter Sand · tablet

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