BackAidan McFarlaneCreative direction and design
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Japanese-English design services

Campaigns, e-commerce content and bilingual materials for marketing teams and agencies working across Japan and international markets.

Discuss a projectAll Work
JINRO UK campaign out-of-home concept
Perfect One Malaysia e-commerce creative
Canopy by Hilton Osaka bilingual seasonal campaign

Choose the support you need.

Three starting points. Scope, timing and quotes are agreed around your brief.

  1. Japanese-English business and e-commerce design

    Turn Japanese source material into clear English content and design for customers, partners, investors and international teams.

    View service details
    • English company profiles and sales decks
    • English or bilingual websites and landing pages
    • Product, recruitment and event materials
    • Content hierarchy, transcreation and production files
    Pfizer Japan company-introduction presentation cover with the blue brand palette and dimensional ribbon graphic
    Related workPfizer Japan: Convention presentation design
Flinders Street Station facade beneath a clear blue sky in MelbourneRadio M corner storefront on a quiet street in SeoulDecorated gate at Gyeongbokgung Palace against a blue sky in Seoul
Photography by Aidan McFarlaneExplore photography & writing

Scope, review and handover

Before work starts, we agree the design deliverables and confirm who will handle any development or publishing.

  1. Share the inputs

    Share existing copy, brand assets, required formats and intended use. We’ll identify any missing material together.

  2. Review and approve

    We agree review points, any native-language checks and who gives final copy approval.

  3. Receive the agreed files

    Delivery includes the editable or source files and final exports agreed for the project. Handover requirements are confirmed in advance.

Capabilities combined around the brief.

Creative direction

Campaign concepts, visual direction, creative briefs and production review from first idea to launch.

  • Campaign concepts
  • Creative briefs
  • Art direction
  • Launch systems

Brand and campaign design

Identity systems and practical assets for launches, events, hospitality, paid media and sales.

  • Brand kits
  • Event and menu posters
  • Paid social assets
  • Advertising assets

Content and e-commerce

Content systems and production for websites, shops, marketplaces, products and social channels.

  • Shop and marketplace setup
  • Product photography
  • Website assets
  • Social content

Transcreation and localisation

Japanese source material adapted into natural English copy and design. English to Japanese work includes native Japanese copy review where the final wording requires it.

  • Japanese to English transcreation
  • English or bilingual websites
  • Bilingual and trilingual assets
  • Native review for final local copy

Editorial and presentation design

Story-led writing, photography, illustration and information design for editorial and business use.

  • Travel writing and photography
  • Editorial illustration
  • Pitch and sales decks
  • Information graphics

Digital design, UX and conversion

Website audits, content structure and prototypes that make offers easier to understand and act on.

  • Website and SEO audits
  • Information architecture
  • Wireframes and prototypes
  • Conversion journeys

Practical answers for teams and recruiters.

I quote after reviewing the deliverables, languages, complexity, review requirements and timeline. We agree the scope and schedule before work starts.