Case study · Narutomaki
Japanese-cuisine identity exploration
Developed a compact Japanese-cuisine identity for a Chinese audience through character, wordmark and seal-like compositions. I advised the client that the selected name and wording would not read naturally in Japanese; the client chose to retain that direction for its intended audience.
Brief
Japanese-cuisine identity exploration
Developed a compact Japanese-cuisine identity for a Chinese audience through character, wordmark and seal-like compositions. I advised the client that the selected name and wording would not read naturally in Japanese; the client chose to retain that direction for its intended audience.
Design decisions
- 01
Symbol recognition
- 02
Japanese-food context
- 03
Character and type balance
- 04
Small-scale reproduction
Deliverables
- 01
Primary mark
- 02
Logo variations
- 03
Monochrome applications
- 04
Identity exploration
Selected work
Japanese-cuisine identity exploration
Narutomaki · Concept exploration
