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I’m Aidan McFarlane, a designer based in Fukuoka, Japan, working with brands worldwide.

Whether you’re launching a product, explaining a complex idea or reaching a new market, I help turn your message into design that people can understand and connect with.

My work spans branding, digital content, campaigns and e-commerce.

I start by understanding your brief, finding the story and shaping a clear visual direction.

Then I develop it from the first layout through to finished graphics for platforms like LinkedIn, X and Instagram.

That’s included product stories for Sony, internal campaigns for Amazon, and e-commerce creative for Loop in Japan.

I make complex information easier to navigate through infographics, editorial design and presentations.

And I bring brands into physical spaces through menus, retail graphics, banners and event booths.

When a story calls for motion, I also create campaign films using AI, shaping the concept, visuals and edit.

Across digital, print and motion, I keep the story consistent wherever people encounter your brand.

Based in Japan, I work with European and other Western clients alongside APAC brands, adapting visuals and messaging for international audiences—particularly Japan, South Korea and Singapore.

From established global groups to growing businesses, I help clients communicate with clarity, character and a sense of who they’re speaking to.

Have a project in mind? Share your brief, and let’s make it land.